“That’s a significant change from five years ago, when roughly only a third did.” “Almost half the CCOs we surveyed now report directly to the CEO,” says O’Leary, sharing some findings from the recent study. Neither has the rise of the C-suite’s reliance on comms. It’s a shift that has only been further propelled since COVID-19 changed our world forever last March.Ĭiting a 2020 study from Twilio, O’Leary notes how data adoption with digital tools leapfrogged ahead six years in just the first six months of the pandemic. This sentiment, shared by Edelman’s Jim O’Leary, kicked off a PR rock-star roundtable, which focused on the findings of recent Edelman research that tapped 250 communications leaders around the globe speaking about corporate comms’ place in a world of upending transformation and acceleration. “The role of communications has never been more materially important to CEOs, boards and the C-suite.” chief operating officer, corporate affairs practice chair, Edelman Stacey Tank, chief transformation and corporate affairs officer, Heineken Aaron Radelet, CCO, Walgreens Boots Alliance K Corley Kenna, head of policy and comms, Patagonia Dustee Jenkins, global head of PR and comms, Spotify Elizabeth Jarvis-Shean, VP, comms and policy, DoorDash Jerilan Greene, global chief comms and public affairs officer, Yum Brands Liliana Esposito, chief comms, corporate affairs, and sustainability officer, Wendy's
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